Friday, July 6, 2007

Webkinz - Who thought of that?




Ganz is a privately owned, Toronto based company founded in 1950 by a man named Samuel Ganz. They started small in the plush toy business and eventually expanded its line to include gift items, fashion accessories , pets accessories and home décor. The Webkinz concept was the brain-child of Samuel Ganz’s grandson, Howard Ganz. His vision was to create an intelligent and imaginative product that both parent and child could play with together. The Webkinz targeted age group is between the ages of 4 to 14.

The Canadian Toy Testing Council, the leading authority on toys in Canada had awarded the company with the prestige Children’s Toy Award. These awards are given out in recognition of new toys that have entered the market with proven success for being fun but most importantly innovative.

Sales of the Webkinz have topped the one-million mark after only 14 months on the market, with weekly totals surpassing $10, 000 according to Ganz. Imagine how much more coin they could be bringing in, if they were only able to churn out these toys a little faster!

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